About Masarra Destination Management Company

Who We Are

Masarra is a full-service Destination Management Company curating unique experiences across Abu Dhabi and the UAE. Backed by a passionate team of regional experts, we deliver tailored journeys—from MICE and golf to adventure—that are seamless, memorable, and crafted with care.

Our Mission

At Masarra, we strive to redefine tourism in the UAE by crafting meaningful, high-quality experiences that resonate. Driven by innovation and a deep understanding of our destinations, we create offerings that inspire, connect, and contribute to the region’s growth. Our mission is to shape vibrant, thriving communities through thoughtful, personalized travel solutions that stand apart.

Why Partner with Us

Abu Dhabi Destination Experts

Your go-to experts for the Abu Dhabi emirate—deep local insight, cultural authenticity, and exclusive access—while also offering curated experiences across the UAE.

One-Stop Destination Partner

All-in-one destination management across Abu Dhabi and the UAE—designed for tour operators, travel agents, and event planners.

Innovative, One-of-a-Kind Abu Dhabi Experiences

Offer your clients exclusive access to bespoke, never-seen-before products across the emirate. From concept to execution, we design out-of-the-box, fully customizable itineraries that go beyond the expected—bringing Abu Dhabi to life in original, unforgettable ways.

Unmatched Service Excellence and Tailored Experiences

We deliver seamless, high-quality service at every step—so you can keep your promises to your clients with complete confidence. From luxury to adventure, every experience is crafted to be original, memorable, and perfectly matched to your clients' interests.

Expert-Led, Culturally Rich Journeys

Our handpicked guides include Emirati hosts and regional specialists, offering meaningful cultural connections and deep local knowledge.

Smart & Seamless Technology

Digitally enabled from start to finish—our intuitive platforms make planning, customizing, and managing trips easy and efficient.

TESTIMONIAL

What Our Partners Say

World Bank

Huge thanks to the Masarra team for delivering a seamless and memorable Forum. From smooth logistics to the standout F1 experience, everything was handled with great flexibility and care. Special appreciation to the onsite team for their initiative. We look forward to working together again soon!

Nadiya

08 Jul 2025

Our Leadership Team

Our leadership team brings together a wealth of experience in tourism, destination management, and industry expertise, positioning Masarra uniquely within the market.